Curated, Expert-Led Context Layer for your AI

Turns your AI into a Domain Expert.

Pay-as-you-go specialist research, real expert perspectives and live institutional signals for strategy work and AI products, callable inside the AI system you already use.

Powered by PSFK · Expert intelligence since 2004

Experts & Knowledge Graphs

Expert-curated intelligence across domains, working agents, and real-world data — structured so your AI can reason like a specialist.

  • Human Agents — Working agents from real experts: Ben Dietz, Anu Lingala, Piers Fawkes, Peter Abraham, and Thiago Bersou. Researching live, citing itemized sources, and consulting each other across domains.
  • Classic Agents — Historical thinkers and foundational frameworks: Marcus Aurelius, Ada Lovelace, Adam Smith, Sun Tzu, Thorstein Veblen.
  • Synthetic C-Suite & Executives — Simulated CEO, CMO, and CFO perspectives across 500+ public companies, grounded in SEC disclosures.
  • Demand-Led Trend Themes — PSFK research across retail, consumer shifts, fashion, sport, beauty, and tech.
  • Industry Reports & Research — Deloitte, Mintel, WGSN, Forrester, Edelman, and World Economic Forum.
  • Live Institutional Signals — US Census, FRED, BLS, World Bank, Google Trends, and Pew Research.
  • Corporate Earnings Intelligence — Company snapshots, analyst pressure, risk divergences, and verifiable corporate strategy.

Explore the Context Layer →

Fodda x PSFK Content

Thought Leadership powered by Fodda

Analysis of shifts in consumer behaviour, retail and AI — powered by insights in our data.

More Analysis by Fodda →

Research & Analysis

Corporate Research & Report Reviews

Fodda's analysis of major financial reports plus our interpretation of research published by major consultancies and global think-tanks.

More Research →

Built for the people doing the work

Strategists and analysts

Stop pasting reports into prompts. Ask Claude a question and get a sourced answer drawn from research your team would have read anyway.

Innovation and insights leads

Nothing new to roll out and nothing to license per seat. Fodda works inside the AI your team already uses and gives everyone the same grounded knowledge base.

Agency and consulting teams

Use Fodda alongside your Mintel, GWI or Gartner subscriptions. The two solve different parts of the same problem.

AI product builders & developers

Embed Fodda as a structured data layer in your product. Query 250+ knowledge graphs via MCP or REST API — no vector store or ontology to manage. Learn more →

How It Works

Usable context that plugs directly into your systems.

  1. Step 01: Get a key — Sign up for access to one vertical or across them. Add your key to Claude, Copilot, Gemini, or your own agent.
  2. Step 02: Ask a real question — Within your own LLM or agent, Fodda responds to the question with curated insights, structured evidence, and signals.
  3. Step 03: Get answers you can defend — Every response comes with its sources attached. Better data gives you the ingredients for better work. Your clients and partners can see where it came from.

Connect Fodda

Connect your AI assistant, workflow, or developer environment to 250+ curated knowledge graphs.

See all connection options & credentials →

Plans for every workflow

  • Base — For you. $50 of API calls every month with a card on file (100 calls), then 50¢ per call.
  • Monthly Plan — For your team. No per-seat licences: everyone shares one pool of 5,000 or 9,200 calls a month at 50¢ a call.
  • Pay As They Go — For your bots & agents. 50¢ per API or MCP call. No recurring subscription — configure your agent to pay only when it queries.
  • Enterprise — Custom volume, dedicated SLA, custom schema integration, and private tenant support.