New graphs on Fodda to demo: Ben Dietz [SIC], Pew Research Center, WALDO

Update — Feb 5, 2026

By Piers Fawkes · 3 min read

Beyond the PSFK graphs (Beauty, Retail, Sports), my big focus over the past few weeks has been on expanding the network of graphs available through Fodda.

What's becoming clear is that teams don't want a single lens on the world; they want their AI platforms connected to a broader set of expert-led data across topics.

Each new graph strengthens the system and also helps me work out how expert knowledge can be onboarded and used operationally. So, what's new in the demo right now:

1. [SIC]

Ben is exceptional at spotting what's trending now. The SIC graph is built around pattern recognition from his daily must-read missives and is particularly useful for marketing, comms, and content teams. Still in beta, but already showing strong signal.

2. Pew Research Center

Our first experiment turning high-quality public datasets into graphs. Alongside a US Beliefs graph, we're building a few more Pew datasets to explore how trusted public data can sit alongside proprietary expert sources.

3. Waldo

Some of you may remember that last year I built a large-scale trends system for Justin and the Waldo team. Fast forward, and that trends data is now being distributed as a graph through Fodda. It's a slightly surreal full-circle moment - and a strong vote of confidence from a team operating at the frontier of AI. The Waldo graph currently includes 600+ trends across ~5,000 data points.

Piers Fawkes, Founder PSFK