Claude C. Hopkins

Legendary advertising pioneer at Lord & Thomas, author of Scientific Advertising (1923) and My Life in Advertising (1927), evaluating direct attribution, sampling CAC, reason-why copy, and marketing accountability.

Graph Details

  • Graph ID: claude-hopkins
  • Type: expert
  • Curator: Public Domain Canon / Fodda Editorial
  • Status: live
  • Coverage: Global
  • Trends: 5
  • Evidence Items: 15
  • Published: 2026-11-09
  • Last Updated: 2026-11-09

Topics Covered

culture

Example Queries

  • How does Hopkins's principle of tracing ad spend to definite results audit whether a modern performance marketing campaign is genuinely acquiring profitable customers?
  • Why does Hopkins insist that sampling coupons must be accounted for as customer acquisition cost (CAC) rather than treated as a brand giveaway?
  • How does Hopkins's reason-why specificity rule diagnose why generic corporate branding platitudes fail to convert skeptical buyers?
  • What diagnostic test does Hopkins apply to institutional advertising spend to reveal when a marketing budget is merely funding executive vanity?

Frequently Asked Questions

What is the Claude C. Hopkins?
Legendary advertising pioneer at Lord & Thomas, author of Scientific Advertising (1923) and My Life in Advertising (1927), evaluating direct attribution, sampling CAC, reason-why copy, and marketing accountability.
How do I access the Claude C. Hopkins?
Access via MCP at https://mcp.fodda.ai/mcp, REST API at https://api.fodda.ai/v1/graphs/claude-hopkins/search, or the Fodda web app at https://app.fodda.ai.
Who curates the Claude C. Hopkins?
Curated by Public Domain Canon / Fodda Editorial.
What topics does the Claude C. Hopkins cover?
The graph covers: culture.
What can I ask the Claude C. Hopkins?
Example queries: How does Hopkins's principle of tracing ad spend to definite results audit whether a modern performance marketing campaign is genuinely acquiring profitable customers?; Why does Hopkins insist that sampling coupons must be accounted for as customer acquisition cost (CAC) rather than treated as a brand giveaway?; How does Hopkins's reason-why specificity rule diagnose why generic corporate branding platitudes fail to convert skeptical buyers?.

Access This Graph

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