Forrester Marketing Graph

Fodda's analysis of Forrester's public research into B2C marketing, customer experience, and digital strategy evolution.

Report Analysis

Thesis: B2C marketing and commerce face a turbulent AI-driven transformation by 2026, compelling strategic re-evaluation of customer experience, operational models, and agency partnerships amidst economic volatility and the rising influence of AI companions.

Why It Matters: Leaders must strategically adapt to pervasive AI integration, particularly agentic AI, which is reshaping commerce operations, customer discovery, and back-office efficiency. Failure to re-skill CX teams and re-evaluate media agency partnerships in light of AI's volatility and consumer demand for trusted value will lead to competitive disadvantage and increased retail bankruptcies.

Sharpest Signal: The pervasive and transformative impact of Agentic AI on B2C commerce, operations, and customer experience.

Proof Points & Key Evidence

  • Leading brands will unify agentic commerce experiences by integrating shopping, promotions, and customer service into a seamless whole.
  • 85% of US B2C marketing executives plan to review their media agencies in 2026, indicating a significant re-evaluation of partnerships.

What This Graph Is For: This graph offers a forward-looking strategic overview for B2C marketing executives on how AI, especially agentic AI, will redefine customer experience, operational strategies, and agency relationships by 2026.

Graph Details

  • Graph ID: forrester-marketing
  • Type: industry report
  • Curator: Forrester
  • Status: live
  • Coverage: Global
  • Trends: 36
  • Evidence Items: 108
  • Published: 2025-10-28
  • Last Updated: 2026-04-28

What It Does

A living knowledge graph of Forrester's marketing predictions and CX research. Sources analyzed: B2C Marketing, CX & Digital Predictions 2026; B2B Marketing Predictions 2026.

Key Features

B2C and B2B marketing predictions, CX strategy, digital advertising.

For Teams Like

Marketing strategy, brand communications, and growth teams.

Topics Covered

advertising, consumer, goods, retail, technology

Frequently Asked Questions

What is the Forrester Marketing Graph?
Fodda's analysis of Forrester's public research into B2C marketing, customer experience, and digital strategy evolution.
How do I access the Forrester Marketing Graph?
Access via MCP at https://mcp.fodda.ai/mcp, REST API at https://api.fodda.ai/v1/graphs/forrester-marketing/search, or the Fodda web app at https://app.fodda.ai.
Who curates the Forrester Marketing Graph?
Curated by Forrester.
What topics does the Forrester Marketing Graph cover?
The graph covers: advertising, consumer, goods, retail, technology.

Access This Graph

  • API: POST https://api.fodda.ai/v1/graphs/forrester-marketing/search
  • MCP: npx -y fodda-mcp — Use graph ID forrester-marketing
  • Web App: Query in Fodda App
  • Full Catalog: API Catalog