Fodda is a marketplace of expert knowledge graphs that plugs into AI systems like Claude, Gemini, OpenAI, Microsoft 365 Copilot and Perplexity. It gives AI curated research, live data and named expert Human Agents, so answers carry evidence and a point of view.

Strategists, researchers and marketers who need AI output they can defend, and AI product teams who want their product to answer from something better than web search.

What is a Human Agent?

A Human Agent is an AI version of a real, named expert, built from interviews and grounded in that expert's own knowledge graph. There are 16 today. Each declines questions outside their expertise.

Where does Fodda's data come from?

From PSFK's trend research, from graphs built on published reports by publishers such as McKinsey, Deloitte, Mintel and WGSN, from independent experts, from earnings calls, and from 90+ live data sources, most of them institutional.

What industries does Fodda cover?

Coverage runs wide across consumer, technology, health, travel and culture. It is deepest in retail, beauty, fashion and sport.

How do I connect Fodda?

Add it as a connector in Claude, Gemini, Copilot or Perplexity, or connect through MCP or the REST API. The free plan includes 100 API calls a month.

Does Fodda use my company's data?

No. Fodda provides outside market knowledge. It runs beside your internal systems as a separate tool and never needs access to your data.

Can AI agents pay for Fodda on their own?

Yes. Agents pay per query through Stripe's Machine Payments Protocol, Shared Payment Tokens or Lava's agent wallet.

How Fodda works

Your AI gives everyone the same answer. Fodda gives it evidence and a point of view.

Fodda plugs expert knowledge graphs, live data and Human Agents into the AI you already use. No new workspace to adopt: ask where you already work and get an answer with its sources attached.

Try it free (100 API calls a month) | Book a call about team and enterprise access

What Fodda is

Fodda is a marketplace of expert knowledge graphs that plugs into AI systems to turn them into domain experts. Instead of relying on training data or generic web search, your AI queries curated, structured data from domain experts and institutional sources. Outputs have more point of view and more evidence behind them.

Coverage runs wide, and it's deepest in retail, beauty, fashion and sport, with live data underneath everything. Fodda is built by PSFK, which has published trend research for brands since 2004.

A knowledge graph is research organized as connected facts. Every trend links to the brands, case studies, statistics and sources behind it. When your AI asks a question, it gets those connections back, not a pile of documents.

What's inside

Everything in Fodda sits in one of four places. Your AI can use all of them through a single connection.

Agents: ask someone

Human Agents are AI versions of 16 real, named experts, built from interviews and studied for voice. They include Ben Dietz on brand-led culture, Thiago Bersou on alcoholic beverages, Anu Lingala on cultural macro trends and Peter Abraham on cycling. Each one answers in the first person, from their own knowledge graph.

Every Human Agent has a Coverage Gate. Ask something outside their lane and they say so, then point you to someone better placed. Many also produce priced deliverables, like a trend briefing, a marketing plan or a deck review, delivered as a finished document.

Alongside them sit Classic Agents (historical thinkers), C-Suite Agents (built on public executive disclosures such as earnings calls and filings) and Synthetic Agents (role-based domain specialists). Synthetic and C-Suite Agents are clearly labeled and are never presented as real people.

Libraries: look it up

Libraries are the research Fodda has organized into graphs. There are 160+ of them.

Domain trend libraries from PSFK covering retail, beauty, fashion, sport, food and beverage, travel and technology.
Industry report graphs built from published research by McKinsey, Deloitte, Mintel, WGSN, Forrester, Gartner, Kantar, BCG, NIQ, the World Economic Forum and more than 100 other publishers.
Specialist strategist graphs from independent experts and agencies.
Earnings intelligence on 500+ consumer-sector public companies: what analysts asked, what management said and where the two diverge.

Signals: check the numbers

Signals are 90+ live data sources your AI can query in the same session. Most are institutional: central banks, national statistics agencies, trade and health data, and academic research indexes across 35+ countries. Others track live market behavior, such as search demand, video attention, retail pricing, ticket resale and prediction markets.

Fodda routes each question to the right source, so your AI doesn't need to know which agency publishes which figure.

Connectors: bring your own (coming soon)

Connectors will let you plug research tools you already license into the same Fodda connection. They are not live yet.

How it works

Connect. Add Fodda to Claude, Gemini, Copilot or Perplexity as a connector, or wire it into OpenAI or your own product through MCP or the REST API. The free plan includes 100 API calls a month.
Ask a real question. Start with "Ask Fodda" and ask what you'd ask a strategist. Fodda traverses the relevant graphs, pulls live data where the question needs numbers, and brings in a Human Agent when the question needs a point of view.
Get an answer you can defend. Every result comes back with its sources: the trend, the case study, the statistic, the publisher and the link. You can show a client or a colleague exactly where each point came from.

What makes it different

Most AI answers come from training data and web search, so everyone gets the same consensus view. Fodda gives your AI something the base model doesn't have.

Named sources, not web consensus. Every trend links to the case studies, brands and statistics behind it, curated by people who have tracked these markets for years. Your AI cites a publisher and a date, not "studies show."
A point of view. Human Agents answer as themselves, with the frameworks and opinions they're known for. That's the difference between a summary and advice.
Honest about its limits. If the graphs don't cover a question, Fodda says so. Human Agents decline questions outside their lane and refer you to someone who can answer. A gap flagged is better than a gap filled with guesses.
Numbers next to the narrative. A trend claim and the live data that tests it arrive in the same answer: search demand, consumer spending, central bank rates or what executives said on last quarter's earnings call.
Connections you didn't ask for. Because the research is linked, your AI can follow a signal from beauty into retail or sport and surface the adjacent pattern a keyword search would miss.

Where it fits in your stack

Fodda doesn't replace anything you run. It adds the outside view.

Your AI assistant or model. Fodda connects as a tool. The model keeps doing the writing; Fodda supplies the market knowledge it answers from.
Your agents and workflows. Agents call Fodda over MCP or REST like any other tool. They can pay per query on their own through Stripe's Machine Payments Protocol, Shared Payment Tokens or Lava's agent wallet, with no human in the loop.
Your own company data. Fodda sits beside your internal data, not inside it. Your AI connects to your internal systems and to Fodda as two separate tools. Your data speaks your business language; Fodda brings the market knowledge your data can't contain. Fodda never needs access to your internal data.

Beyond single questions

Scheduled briefings. Set Fodda to track a topic or a brand and receive a briefing every week by email or Slack. Follow what's moving in food innovation or retail media, or what Nike and Patagonia are doing, without running the research yourself.
Deep research. Ask for a full briefing on a question and Fodda assembles it across graphs, live data and earnings calls, with every source attached.
Finished deliverables. Commission a trend briefing, marketing plan or deck review from a Human Agent. It arrives as a document grounded in that expert's graph. See pricing for current rates.

Works with

Fodda is live on the major AI platforms today.

Claude: custom connector over MCP
OpenAI: MCP through the Responses API
Google Gemini: MCP or REST
Microsoft 365 Copilot: plugin and REST
Perplexity: MCP
Notion: MCP
Grok: five Fodda bots on xAI
Your own product: REST API at api.fodda.ai, or MCP at mcp.fodda.ai

One account works across all of them. Usage is counted in API calls, with plans for individuals, teams and enterprises, and per-query payment for agents.

FAQ

What is Fodda?: Fodda is a marketplace of expert knowledge graphs that plugs into AI systems like Claude, Gemini, OpenAI, Microsoft 365 Copilot and Perplexity. It gives AI curated research, live data and named expert Human Agents, so answers carry evidence and a point of view.
Who is Fodda for?: Strategists, researchers and marketers who need AI output they can defend, and AI product teams who want their product to answer from something better than web search.
What is a Human Agent?: A Human Agent is an AI version of a real, named expert, built from interviews and grounded in that expert's own knowledge graph. There are 16 today. Each declines questions outside their expertise.
Where does Fodda's data come from?: From PSFK's trend research, from graphs built on published reports by publishers such as McKinsey, Deloitte, Mintel and WGSN, from independent experts, from earnings calls, and from 90+ live data sources, most of them institutional.
What industries does Fodda cover?: Coverage runs wide across consumer, technology, health, travel and culture. It is deepest in retail, beauty, fashion and sport.
How do I connect Fodda?: Add it as a connector in Claude, Gemini, Copilot or Perplexity, or connect through MCP or the REST API. The free plan includes 100 API calls a month.
Does Fodda use my company's data?: No. Fodda provides outside market knowledge. It runs beside your internal systems as a separate tool and never needs access to your data.
Can AI agents pay for Fodda on their own?: Yes. Agents pay per query through Stripe's Machine Payments Protocol, Shared Payment Tokens or Lava's agent wallet.

Give your AI something different to say.

Connect Fodda in the tool you already use and ask it the question you'd ask a strategist.

Try it free | Talk to us about team access