Prompt Guide

Research something

Categories, markets, trends, brands, earnings, hard numbers. Explore emerging movements, brand footprints, category shifts, and executive disclosures with verified evidence paths.

• “What's changing in prestige beauty over the next 12–18 months, and which brands are leading it?”

  You get: A cited overview of upcoming product shifts, emerging formulation trends, and the brands gaining early momentum.

• “Run a brand intelligence footprint for Patagonia: where it shows up in trends, how search interest is moving, and who it competes with.”

  You get: A mapped footprint of trend intersections, search velocity, and competitive overlaps across categories.

• “What are retail executives saying about inventory and tariffs on recent earnings calls? Quote them.”

  You get: Verbatim executive quotes and analyst Q&A pressure points on supply chain exposure and margin management.

• “Give me the hard numbers on US discretionary retail spending this year, with sources.”

  You get: Official statistical indicators from federal data feeds paired with sector growth percentages.

• “Write a full briefing on how GLP-1 adoption is reshaping snacking and grocery.”

  You get: A comprehensive multi-section research briefing synthesizing consumer behavior shifts, portion changes, and grocer strategies.

Pressure-test something

Strategies, claims, pitches, analyst-versus-management divergence. Check investment theses, marketing claims, and strategic assumptions against independent data and earnings call tension.

• “We think Gen Z is moving away from traditional luxury. Pressure-test that.”

  You get: A structured counter-argument cross-referencing luxury purchasing data against observed demographic shifts.

• “We're recommending our client invest heavily in TikTok Shop. What might we be missing?”

  You get: An objective blind-spot analysis highlighting merchant friction points, return rates, and demographic retention risks.

• “Is this claim true: 'Retail media is now the fastest-growing ad channel'? Show the evidence for and against.”

  You get: A balanced evidence audit weighing ad-spend momentum and offsite network growth against margin dilution.

• “Where are analysts on hotel earnings calls pushing back on what management says?”

  You get: Extracted transcript segments where analysts challenged RevPAR projections, group booking recovery, and capital expenditure.

Ask an expert

Find the right expert; consult Human Agents, C-Suite Agents and Classic Agents. Direct inquiries to verified domain specialists, executive personas, and historic frameworks grounded in published thinking.

• “Who's the right expert to ask about clean beauty formulation?”

  You get: A verified referral to domain specialists and Human Agents tracking clean cosmetic chemistry and regulations.

• “Ask Ben Dietz to evaluate our streetwear collaboration strategy.”

  You get: A cultural strategist evaluation examining brand equity risks, community credibility, and drops longevity.

• “How would a CMO think about Nike's direct-to-consumer reset?”

  You get: An executive perspective on balancing wholesale relationship repair with first-party member lifetime value.

• “How would Ada Lovelace approach a company drowning in AI pilots?”

  You get: A foundational algorithmic perspective distinguishing functional computation from speculative automation.

Make something

Comms and retail media plans, trend briefings, deck reviews, LinkedIn posts and articles. Generate actionable deliverables, strategic decks, and publishable thought leadership directly from verified market evidence.

• “Turn the trends in plant-based dairy into a comms and retail media plan for a challenger brand.”

  You get: A structured communications calendar and retail media deployment plan grounded in category trend evidence.

• “Write a trend briefing on the future of the store for our leadership team.”

  You get: An executive-ready briefing memo detailing experiential formats, automation nodes, and store fleet redesigns.

• “Paste the key claims from your deck and review them against what's actually happening in the category: [paste claims here]”

  You get: An analytical critique evaluating your deck's core assertions against real-world category trend signals.

• “Draft a LinkedIn post on what this quarter's earnings calls say about consumer confidence, with cited quotes.”

  You get: A publish-ready social post synthesizing retail executive sentiment with direct transcript quotes.

Track something

Recurring briefings on a brand, competitor or category. Monitor ongoing commercial rollouts, technology protocol shifts, and competitor signals with weekly cadenced updates.

• “Track Nike's DTC strategy and send me a weekly update.”

  You get: A recurring weekly digest summarizing wholesale partnerships, retail activations, and executive commentary.

• “Keep me updated on AI search and retail every week.”

  You get: A weekly recurring radar tracking agentic commerce protocols, checkout bots, and merchant search integrations.

How to Prompt Fodda Well

1. Name the brand, category or market: Be specific about what you are investigating. "Patagonia", "prestige beauty in Europe", or "US quick-service dining" retrieves far sharper evidence than generic inquiries.
2. Give a time horizon and a geography: Ground your query in time and place. "Over the next 12 to 18 months in North America" or "in Q2 earnings disclosures" focuses the analysis on the right strategic cycle.
3. Ask for citations, or for the numbers behind a claim: Explicitly request sources and empirical data points. Fodda links every finding to its source, from published reports to official data like Census and FRED.
4. Ask Fodda to pressure-test its own answer: Instruct Fodda to evaluate opposing views, weak signals, and analyst pushback. This exposes management deflection and separates market momentum from speculative hype.
5. Say what the answer is for: State whether the output is for a pitch deck, a board memo, or a client brief. The sidebar and web app handle one question at a time, so include all parameters in a single prompt rather than relying on follow-ups.