Build a Cited Market or Category Briefing

Direct Answer: Use Fodda to synthesize specialist qualitative research with official institutional data, producing an executive briefing where every metric and material claim links directly to its primary source.

The Job to be Done

An evidence-grounded briefing document summarizing category health, demand drivers, consumer demographics, competitive dynamics, and quantitative baselines.

What the Workflow Uses

Libraries: PSFK Retail Trends, Mintel Global Household Predictions
Signals: US Census Retail Trade, BEA Consumer Spending, FRED Economic Data
Primary Offering: Topic Research ($20)

How the Workflow Works

Define decision hypothesis and target subsectors.
Select domain libraries.
Select institutional signals (Census, BEA, FRED).
Retrieve qualitative and quantitative evidence.
Compare sources, dates, and geographies.
Identify agreement, divergence, and evidence gaps.
Produce structured briefing with linked citations.

Verified Output & Evidence Chain

Sample Prompt: Build a briefing on the current state of US discretionary retail demand using retail trend evidence and official economic indicators.

Run Date: September 20, 2026 via Fodda MCP

Finding: Divergence Between Nominal Growth and Real Unit Demand

Growth is heavily concentrated in non-discretionary categories and promotional discount channels, while discretionary shoppers selectively splurge on wellness and experiential concepts.

Sources: US Census Retail Trade Report, BEA Personal Consumption Expenditures.