Track Macro and Category Trends
Direct Answer: Use Fodda to identify macro and category shifts, cross-reference evidence across specialist knowledge graphs and official institutional Signals, and deliver a cited trend briefing your team can defend.
The Job to be Done
A cited macro trend briefing detailing category shifts, consumer expectations, corporate responses, and commercial implications for the next 12 to 24 months.
What the Workflow Uses
- Libraries: PSFK Retail Trends, Accenture Agentic Commerce, Deloitte Tech Trends 2026
- Signals: US Census Retail Trade, FRED Economic Data
- Primary Offering: Topic Research ($20)
How the Workflow Works
- Define scope, category, geography, and time horizon.
- Select relevant trend libraries (PSFK Retail, Mintel).
- Add institutional signals (Census, FRED).
- Retrieve evidence and identify patterns.
- Compare across sources and resolve contradictions.
- Separate established movements from weak signals.
- Produce a cited trend briefing.
Verified Output & Evidence Chain
Sample Prompt: What macro and category trends are most likely to affect US retail over the next 12 to 24 months?
Run Date: September 20, 2026 via Fodda MCP
Finding: Ecosystems of Engagement: The Centralized Brand Hub
Retailers are moving beyond transactional loyalty programs to build comprehensive brand ecosystems centered around primary digital hubs, expanding retail media networks and curated marketplaces.
Sources: Digiday: Target Retail Media, Beauty News Daily: Target Beauty Studio.
Corroborated across 9 corporate earnings disclosures including Disney, WPP, Uber, and Shopify.