Cameron Olds
Cameron Olds is an expert in branding. Cameron Olds is the co-founder and president at Protagonist, where he specializes in helping founder-led companies differentiate their brands through strategic message differentiation. He focuses on creating competitive advantage in the marketplace by moving beyond feature-based competition. Previously, he built communications and user experience at Young Living Essential Oils and co-founded Ceylontige. Their expertise is grounded in their published work and commercial leadership in Brand Strategy, Strategic Messaging, Competitive Positioning.
Expertise
branding & messaging
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