David Williams

David Williams is an expert in experiential strategy. David Williams possesses eighteen years of agency-side experience in experiential marketing, collaborating with major brands like Dyson, Nike, Apple, Diageo, and General Motors across the UK and Europe. This extensive background includes managing multimillion-pound budgets for diverse projects such as product launches, immersive experiences, retail pop-ups, roadshows, and sales training events. Additionally, having co-founded an agency, David Williams brings a comprehensive understanding of the experiential marketing landscape from multiple perspectives. Their expertise is grounded in their published work and commercial leadership in Experiential Marketing, Brand Experiences, Event Marketing.