Glen Burchers

Glen Burchers is an expert in marketing. Glen Burchers possesses extensive leadership experience as a CMO and VP in sales and marketing across multiple B2B and B2C technology startups and enterprise companies. Their recent venture, Plum, an IoT smart light dimmer, successfully secured over $8M through crowdfunding, including a $300K Kickstarter, and generated over $1M in sales within 18 months of production. Glen Burchers developed and implemented the comprehensive marketing strategies, utilizing inbound and outbound methods, digital advertising, and A/B value proposition testing, which drove Plum's market success. Their expertise is grounded in their published work and commercial leadership in Marketing Strategy, Entrepreneurship, Crowdfunding.