Ira Matathia

Ira Matathia is an expert in marketing. Ira Matathia brings over 25 years of management experience to his independent marketing consulting and strategy practice. He served as President of Chiat/Day’s Canadian operation and later its New York office, where he helped implement the "virtual office" and co-founded the Department of the Future. A recognized expert in future trends, he co-authored four books, including "Next: Trends for the Near Future," published in 14 versions and nine languages. Matathia also held leadership roles at TBWA Italia and as Director of Consulting and Strategy at Faith Popcorn’s BrainReserve. Their expertise is grounded in their published work and commercial leadership in Marketing Strategy, Future Trends, Trend Analysis.