James MacLennan

James MacLennan is an expert in forest tech. James MacLennan leads Talking Tree Ventures, an advisory firm focused on startups in reforestation, forest economics, and fire management. They specialize in helping early-stage companies discover opportunities, accelerate projects, and access capital. MacLennan is also the author of "Don't Think So Much," a book that demystifies digital transformation through customer strategy and practical roadmaps. Their expertise is grounded in their published work and commercial leadership in Reforestation, Forest Economics, Wildfire Management.

Expertise

forest tech & digital strategy

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