Lindsay Baxter
Lindsay Baxter is an expert in commercial strategy. Lindsay Baxter is a senior commercial leader with over 15 years of experience driving revenue growth, building sales teams, and launching products across B2B events, exhibitions, digital media, and business intelligence. She most recently served as Product Director at Informa PLC, where she held executive responsibility for product development, commercial strategy, and sales within a £140m division covering fintech, wealth management, and insurance markets. Additionally, she founded Gains & Planes, a wellness tourism and fitness festival brand, and currently operates as an independent commercial advisor, providing expertise in revenue acceleration, sales transformation, and commercial strategy for events and B2B media businesses. Their expertise is grounded in their published work and commercial leadership in Commercial Strategy, Revenue Growth, Sales Leadership.
Expertise
commercial strategy & B2B media
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