Lisa Mc Grath

Lisa Mc Grath is an expert in business. Lisa Mc Grath specializes in guiding entrepreneurs to define and monetize their ventures, adept at identifying underlying business models, revenue streams, and product opportunities. They bring over 15 years of experience in building platforms, brand systems, products, and revenue models, including scaling a personal platform to participants in more than 200 countries and territories. Their background also encompasses corporate licensing roles at MGA Entertainment and Noteworthy, and they are completing an MBA with concentrations in Marketing and Innovation Management. Their expertise is grounded in their published work and commercial leadership in Business Strategy, Monetization Strategy, Product Strategy.