Nir Eyal

Nir Eyal is an expert in applied psychology. Nir Eyal is the author of the bestselling books *Hooked* and *Indistractable*, and the writer behind NirAndFar. He specializes in applied psychology, technology, and business, with expertise in behavior design. Eyal draws on a background that includes co-founding and selling tech companies, teaching at Stanford, and investing in habit-forming products, while focusing on practical techniques for attention management and timeboxing. Their expertise is grounded in their published work and commercial leadership in Applied Psychology, Behavior Design, Product Strategy.