Paul Wareham

Paul Wareham is an expert in marketing. Paul Wareham is the Marketing Director for the UK's largest photography retailer, where they oversee all marketing areas, including digital acquisition, email marketing, user experience (UX), brand strategy, events, content, and offline media. They are known for a data-driven approach, utilizing RFM analysis to inform channel mix and targeting strategies. Previously, Paul Wareham served as Brand Director for Hertz, the world's largest car rental brand, demonstrating experience across diverse markets and budgets. Their expertise is grounded in their published work and commercial leadership in Marketing Strategy, Brand Strategy, Digital Marketing.