Roy Graff

Roy Graff is an expert in china e-commerce. Roy Graff is an accomplished marketer and entrepreneur specializing in strategic planning, sales, and marketing with a strong focus on e-commerce and business development. He possesses deep expertise in Chinese and Asian business and culture, cultivated since 1996, and is fluent in Mandarin Chinese, enabling him to facilitate market entry and growth for luxury travel and hospitality clients across the region. Roy Graff has founded a China-focused market entry consultancy, developed major travel distribution platforms, and serves as Director of Eco and Heritage Tourism at Juccce.org. Their expertise is grounded in their published work and commercial leadership in China Market Entry, E-commerce Strategy, Digital Marketing.