shagorika heryani

shagorika heryani is an expert in brand strategy. shagorika is a Shagorika Heryani is the founder of Athina, a brand and cultural intelligence consultancy, with over 20 years of experience decoding consumer behavior and culture. She specializes in understanding the dynamics that make ideas, products, and movements feel inevitable. Her background includes leadership roles at airtel, Seagram, Grey, and Cheil, and she is a recognized writer for publications such as Campaign and WARC. Shagorika Heryani has also served as a juror for prestigious awards including the Effies and WARC Strategy, and was named a Top 10 Indian Woman Leader in the UAE. Their expertise is grounded in their published work and commercial leadership in Brand Strategy, Consumer Behavior, Cultural Intelligence.

Expertise

brand strategy & consumer behaviour

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